2 days ago
Market Resilience, Counterfeit Realities, and the Future of Authentication with Perry Nguyen of Check Check

Episode Title: Market Resilience, Counterfeit Realities, and the Future of Authentication with Perry Nguyen of Check Check
Show Notes:
In this episode, I’m joined by Perry Nguyen with Check Check, a cutting-edge digital authentication platform reshaping the luxury resale landscape. Our conversation explores the parallels between nature’s most resilient species and the dynamic, ever-evolving global marketplace, particularly the explosive growth of luxury resale and the counterfeit economy.
Perry shares how Check Check leverages a global team of expert authenticators to verify high-value goods, including sneakers, designer items, and collectibles. With the rise of “super fakes” and consumer trust hanging in the balance, Perry explains why real-time, mobile-first authentication is no longer a luxury—it's a necessity.
We dig into Perry’s fascinating career journey—from scaling a cannabis startup from zero to $11M in sales, to lobbying Congress (cowboy hat and all) in support of a groundbreaking antifungal vaccine for animals. His background in the music industry also adds a creative twist to his leadership style, which I found incredibly relatable.
Perry also opens up about joining Check Check just 12 months ago and partnering with co-founders Arnold Luck and Eddie Abramov to scale their sneaker authentication platform into a robust enterprise solution. With over 3.3 million app downloads and 2.2 million items authenticated, they’re redefining trust in the secondary market.
We wrap the conversation with a look at global expansion—including a powerful new partnership with India’s Culture Kicks—and discuss how APIs and mobile tech are driving the next phase of authentication for streetwear and luxury resale. I even encouraged my brother to download the app—because if you’re going to invest in high-value items, you need to make sure they’re the real deal.
And yes, I even share a story about tracking down an elusive 90s rock vocalist named Kurt, plus what my cousin's DIY guitar pedal business taught me about creative frustration, innovation, and self-determination in leadership.
📌 Topics Covered:
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How market adaptability mirrors species resilience
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The booming counterfeit market and rise of "super fakes"
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Scaling Check Check into a global authentication powerhouse
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The intersection of creativity, structure, and burnout
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Personal leadership stories from the music and tech worlds
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