Breakfast Leadership Show

Scaling Business Success: Insights from Cogent Analytics’ Rob Braiman Growth Journey

Adapting for Growth: Lessons from Cogent Analytics with Robert and Michael
In this insightful episode, Michael D. Levitt sits down with Robert from Cogent Analytics to explore how businesses can scale and thrive—even in the face of disruption. Robert shares the incredible journey of growing Cogent Analytics from a lean startup to a 250+ employee powerhouse. Their success has been built on strategic business development, organizational and process engineering, and a data-driven approach to decision-making.
Resilience in the Face of Change
Robert reflects on how the company navigated the pandemic by pivoting to remote work and reimagining their service offerings. Together, Robert and Michael emphasize the value of operational efficiency, cost control, and continuous learning as pillars of long-term success.
The Realities of Supply Chain Disruptions
The conversation shifts to the complex challenges of modern supply chain management—from tariff changes to rising goods costs. Michael sheds light on how these disruptions, like spiking egg prices due to bird flu, create ripple effects across the economy. He points out that many businesses’ reliance on just-in-time inventory can leave them vulnerable in unstable markets.
Strategic Response to Tariff Pauses
Robert discusses how the recent pause on tariffs brought short-term relief for many companies but warns that organizations must remain vigilant and cost-conscious. He reinforces the need for smart, steady decision-making amid economic uncertainty—no matter the size of your business.
The Ripple Effect of Business Decisions
Michael and Robert delve into the community-level impact of business decisions. Michael shares a real-world example of a local restaurant struggling after a key government office relocation. It's a reminder that business strategy doesn’t just affect balance sheets—it shapes the lives of employees, partners, and communities.
Future-Focused Entrepreneurship
Robert encourages entrepreneurs to think beyond short-term fires and adopt a long-term lens. From building cash reserves to embracing hard conversations about the future, he offers practical advice for leaders who want to stay relevant and resilient in an ever-evolving landscape.
Surprising Success—and Platform Risks
To wrap things up, Michael and Robert reflect on the unpredictability of success in today’s digital world. They touch on how algorithm changes (like Facebook’s) or dependence on volatile platforms (like TikTok) can create both opportunity and risk for growing businesses.
If you're an entrepreneur or business leader navigating rapid change, this episode delivers valuable insight into building a business that’s not just successful—but sustainable.
Website: cogentanalytics.com
 

Supercharge Your Brand: Proven Growth Tactics for Wellness Entrepreneurs with Angela Frank

The Power of a Fractional CMO: Strategic Growth Without Full-Time Overhead
In this episode, Michael sits down with Angela, a seasoned fractional Chief Marketing Officer (CMO), to explore the advantages of bringing in high-level marketing expertise—without the commitment of a full-time hire. They discuss how fractional CMOs provide strategic direction, prevent costly marketing missteps, and help businesses focus on core growth instead of getting lost in daily execution. Michael highlights the value of fresh, external perspectives, while Angela explains how a fractional CMO can also train and equip internal teams for long-term success.
How Team Interaction Can Elevate Work Quality
Angela shares a real-world leadership challenge: addressing the decline in a long-serving team member’s performance. By increasing direct engagement, setting clearer priorities, and managing workload effectively, she helped turn things around—leading to improved work quality and renewed enthusiasm from the team member. Michael emphasizes the importance of leaders actively supporting their teams, organizing tasks more effectively, and creating environments where employees can thrive.
Marketing Success Starts with Strong Foundations
Michael and Angela break down the core principles of successful marketing strategies. Angela stresses the need for intentional action—focusing on the right marketing channels rather than chasing trends. Michael reinforces this with a striking statistic: 52% of Fortune 500 companies from 25 years ago no longer exist, largely due to unclear marketing and business strategies. Together, they discuss the importance of messaging clarity, customer attraction, and ongoing adaptation to stay competitive.
 
Website:  https://www.growthdirective.com/
LinkedIn:  https://www.linkedin.com/in/angelabfrank/
About
Companies like 23andMe, Lemonaid Health, Aeroflow Healthcare, and Total Body Experts prove that health and wellness is a growing industry. The problem? → It’s hard to achieve profitable growth without sacrificing scale. I’ve spent the past decade building growth teams and scaling revenue for wellness brands.Now I advise executives and answer questions like “Where should we focus our marketing efforts for growth?” “How can we reduce CAC while scaling our ad spend?” and “How can we generate dependable leads for our sales team?”My specialty is growing brands through marketing ecosystems → a strategy that supercharges growth while costing less.DM me: get your growth questions answered and learn how I typically structure engagements.Quick facts:→ Over $50M generated for brands.→ I help health & wellness brands across telehealth, eComm, DME, nutrition, education, aesthetics (and more).→ My podcast has helped hundreds of entrepreneurs grow their brands.→ I live the lifestyle (and that’s why I love helping health & wellness brands grow).Specialties:Growth Marketing, Marketing Strategy, Customer Acquisition, Digital Advertising, Landing Page Optimization, Lifecycle Marketing, CRM Enablement, Content Marketing Strategy.

Beyond Money: The Real Keys to Employee Motivation

Beyond Money: The Real Keys to Employee Motivation
Welcome to the Breakfast Leadership Network podcast. I'm your host, and today we're diving into something every leader needs to understand: why throwing money at employee motivation just doesn't cut it anymore.
Here's the thing - while a healthy paycheck keeps the lights on, it's got a surprisingly short shelf life, especially for seasoned professionals who are financially stable. If you're still relying solely on cash incentives, you're basically running on an expensive hamster wheel that might not lead anywhere.
Let's break down the ten key motivators that actually work:
First up is Autonomy. Give your people the freedom to own their work. When team members can choose how to reach their goals - whether through flexible hours or picking their project path - they're naturally more invested.
Next, focus on Mastery. People are hardwired to grow. Offer challenging opportunities, whether it's leading a new initiative or developing new skills. When employees see a clear growth path, they're more likely to stick around.
Third, connect work to Purpose. Show your team how their daily efforts make a real impact. Share customer success stories and concrete results. When people see their work changing lives, they're not just employees - they're part of something bigger.
Let's talk about Recognition and Culture. A simple, specific "well done" can be more powerful than a bonus check. Combine this with a positive work environment where people actually want to show up, and you're golden.
Collaboration and Transparency are crucial. Build strong team connections and keep everyone informed about the bigger picture. When people understand the 'why' behind decisions, they're more engaged.
Don't forget about Work-Life Integration. Your team members are human beings with lives outside work. Support them in managing both, and you'll get their best performance.
Finally, focus on Creative Input and Personalized Perks. Let people shape the company's future and tailor benefits to individual needs. One size doesn't fit all.
Remember, great leadership isn't about throwing money at problems - it's about creating an environment where people naturally want to give their best. When you nail these elements, you'll have a team that's not just present, but truly engaged.
For more leadership insights and strategies, visit us at
https://BreakfastLeadership.com
Until next time, lead with purpose!
Debt help:  https://mydebtnavigator.pro/levittm
 

The Value of Decisions with Somik Raha

🎙 Breakfast Leadership Show – Episode: The Value of Decisions with Somik RahaHosted by: Michael D. Levitt – Burnout and Leadership Expert | Top 50 Global Thought Leader
💡 Episode Overview:In this thought-provoking episode, I sit with Somik Raha, a global decision analyst and author, whose research dives deep into the principled framework of values and decision-making. From his journey through Japan to Stanford, Somik brings a wealth of insight and a fresh lens on how values shape our personal and professional decisions. Inspired by the groundbreaking work of Ron Howard and Robert Hartman, Somik has dedicated his life to helping others make better, more aligned choices.
📌 What We Cover in This Episode:
✅ The Mathematics of ValueSomik shares how Hartman’s work on developing a "mathematics of value" can prevent us from repeating past societal mistakes—and why anchoring decisions in principled values is more critical than ever.
✅ Three Dimensions of Value: Intrinsic, Extrinsic, and SystemicWe unpack how to recognize and realign with your personal values, especially in high-stakes professional settings. Somik explains how understanding these dimensions can lead to meaningful self-reflection and authentic course correction.
✅ The Origins of Everyday ConstructsWe dive into philosophical reflections, such as the origin of the number zero, and how ancient wisdom still informs modern leadership and decision-making. This segment offers a profound look at how everyday concepts carry deeper meaning.
✅ Decision Awareness and Six Key Requirements for Quality ChoicesSomik breaks down what it really takes to make a good decision:
A clear frame
Multiple alternatives
Relevant information
Alignment with personal values
Willingness to make trade-offs
Commitment to action:  Somik shares a powerful personal story of reframing a decision that transformed his entire outlook.
✅ Aligning Values with Workplace MetricsIf you’ve ever felt misaligned or stuck at work, this part’s for you. We discuss actionable strategies to bring your personal values into alignment with your role and workplace metrics—with a heartwarming example involving a school fundraiser.
✅ Sharing Your Perspective with the WorldWe talk about the importance of expressing your unique insights—through writing, storytelling, or content creation—and how this leads to stronger personal identity and career clarity.
📚 Explore Somik’s Work:Discover more and dive deeper into his framework at invaluablebooks.org📩 Have questions or want to connect? Reach out at query@invaluablebooks.org
 
🙌 Final Thoughts from Michael:This conversation reminds us that decisions, not outcomes, define our lives. When we align our choices with values that truly matter, we become more resilient, focused, and fulfilled. Somik’s insights are a masterclass in conscious leadership and intentional living.
🎧 Tune in, take notes, and let’s build a world that values value itself.
🔗 Subscribe + Review:If this episode sparked something for you, leave a review and share it with your network. Your voice helps this message reach more conscious leaders around the globe.
 

Rebuilding Connection: A Cure for Workplace Disengagement with Dennis Holland, CEO of Quantum Connections

Episode Title: Rebuilding Connection: A Cure for Workplace Disengagement
In this insightful episode of the Breakfast Leadership Show, Michael Levitt and guest Dennis Holland dive deep into one of today’s most pressing workplace challenges—disengagement—and the critical need for meaningful human connection at work.
🔹 Disengagement is Costing Us BillionsWith a staggering 7 out of 10 employees disengaged, organizations are facing a silent productivity crisis. Michael and Dennis unpack how this widespread disengagement results in $438 billion in lost productivity globally, urging leaders to re-evaluate their workplace cultures to attract and retain top talent.
🔹 The Engagement-Productivity ConnectionMichael highlights that low employee engagement directly impacts product quality and business survival, citing how 52% of online businesses launched in 2020 have already shuttered, and half of the Fortune 500 from 2000 no longer exist. At the root: a deficit of trust, communication, and shared value.
🔹 Healing Workplaces Through ConnectionDennis shares the powerful origin story of their methodology, developed by renowned relationship experts Dr. Harville Hendricks and Dr. Helen LaKelly Hunt. Originally designed to heal marriages, their framework has been successfully adapted to help businesses repair fractured teams and foster connection.
🔹 Measuring What Truly MattersHow do you know if employees feel connected? Dennis introduces a simple one-question survey that assesses how “seen and heard” employees feel by their leaders—a predictive tool proven to track engagement, retention, and profitability. Their team is even filing a patent on this innovative approach.
🔹 From Disconnection to BelongingMichael and Dennis explore the deeper truth: disengagement is a symptom, not the root issue. The real challenge? A lack of psychological safety and authentic connection. Michael shares his belief that belonging is the new competitive advantage, and organizations must prioritize safe, inclusive cultures where diverse voices are valued.
🔹 Connection Is ProfitableDennis presents compelling data: connected employees are more innovative, open, and loyal—and organizations with strong connections enjoy 38.7% higher profitability. Real change starts with cultural transformation, and their programs are designed to lead the way.
🔹 Turning Around a Toxic CultureMichael shares a compelling case study from his leadership career—how he helped transform a toxic healthcare clinic with 86% turnover into a high-performing, collaborative team with just 6% turnover. The secret? Empowering staff to co-create solutions and lead the change.
🔹 Reimagining Healthcare AccessMichael also reflects on the power of creating safe spaces for frontline staff, particularly in underserved communities. He emphasizes investing in people, nurturing leadership potential, and designing programs rooted in empathy and trust.
🔹 The Power of Structured DialogueDennis explains how structured conversations and intentional dialogue can rebuild trust and connection across organizations. Their latest report outlines how these practices significantly improve organizational health and employee performance. Michael champions these tools as game-changers for any leader ready to elevate their team culture.
🎧 Tune in now to discover how rethinking your workplace culture through the lens of connection, communication, and trust can unlock the full potential of your people—and your organization.
 
The New KPI CEOs Should Be Watching Isn’t in the Stock Ticker
With markets wobbling under the weight of tariff tensions, tech sector volatility, and consumer confidence hitting a 12-year low, there’s a growing undercurrent of anxiety in corporate America. But amid the macroeconomic noise, a new study points to a powerful, often-overlooked lever for growth: employee connection.
A just-released nationwide study of 12,000 U.S. employees quantifies a striking truth: employees who feel “seen” by their direct supervisors are far more likely to stay, contribute new ideas, and drive profit. It’s not compensation or perks moving the needle—it’s connection.
The research, conducted by Quantum Connections, highlights a new way to measure workplace connection—what they call the Net Connected Score (NCS). This score reflects how recognized and heard employees feel by their direct supervisors. The data suggests a clear link: companies scoring high in connection are nearly 39% more profitable, and their employees stay almost 10 months longer on average.
Key findings from the study:
Workers who feel “seen” stay almost a year longer than those who don’t
Companies with high NCS are 38.7% more profitable
Employees in connected environments are more likely to take smart risks and share new ideas
The finance industry leads the pack in connection; postal services fall behind
With corporate America laser-focused on cost containment, retention, and productivity, this research suggests a simple—and scalable—solution: better relationships between managers and their teams. Amid economic turbulence, that just might be the most stable investment a company can make.
Could the secret to keeping your best employees be as simple as making them feel seen?
Is a lack of connection at work quietly costing companies millions?
With the economy on edge, are relationships at work more valuable than raises?
Could helping employees feel seen spark the kind of innovation the U.S. economy needs right now?
Dennis S. Holland is the CEO of Quantum Connections, a company that helps businesses improve performance by strengthening employee connection.
Website:  https://quantumconnections.com/team/dennis-s-holland/
LinkedIn:  https://www.linkedin.com/in/dennissholland/
 

How To Set Boundaries & Living Authentically with Rachel Closson

📌 Episode Summary:In this episode, Rachel and Michael dive deep into the power of intentional living, self-permission, and setting boundaries to create a fulfilling life. They explore how shifting your mindset, defining success on your terms, and managing your time effectively can help you take control of your life and live authentically.
🎯 Key Takeaways:
1️⃣ Designing a Life with Intention
Many people drift through life without realizing they have the power to design their path.
Giving yourself permission to set boundaries and prioritize what truly matters is essential.
Mindset plays a crucial role in making intentional choices.
2️⃣ Living Authentically & Aligning with Your Values
Rachel shares her journey of pursuing success at all costs and realizing the need for balance.
Self-awareness is key to setting healthy boundaries and aligning with your true intentions.
Michael emphasizes the importance of flow and regaining control over your time and energy.
3️⃣ Defining Success on Your Terms
Success isn’t a one-size-fits-all formula; it should be defined based on individual values and circumstances.
Work-life integration is more sustainable than rigid work-life balance.
Saying “no” can be challenging, but it's necessary for maintaining control and fairness in your life.
4️⃣ Setting Boundaries for Work-Life Balance
Start with self-reflection: What truly serves you, and what doesn’t?
Establish personal rules, such as not checking emails early in the morning or working on weekends.
Use mindful communication to manage expectations (e.g., “Can I get back to you later today?”).
5️⃣ Mastering Time Management & Prioritization
Regular self-check-ins (weekly, monthly, or quarterly) help you reassess priorities.
Break life into key areas—self-care, relationships, business, and health—and set clear intentions for each.
Scheduling priorities ensures they become non-negotiable parts of your routine.
6️⃣ Setting Intentions for Achievable Goals
Avoid being overwhelmed by breaking big goals into smaller, actionable steps.
Reverse-engineering goals helps track progress and maintain motivation.
Curiosity and flexibility are essential in setting realistic, sustainable goals.
7️⃣ Consistency is Key
Success requires commitment, hard work, and a structured approach to time management.
Rachel shares a free video series on time management and boundary setting to help listeners take action.
💡 Resources & Next Steps:✅ Watch Rachel’s free video series on time management & boundary setting.✅ Follow Michael for more insights on leadership, burnout prevention, and workplace culture.
🔔 Don’t forget to subscribe, rate, and review!
#IntentionalLiving #SelfPermission #WorkLifeBalance #TimeManagement #SuccessMindset #Boundaries #PersonalGrowth
Rachel Closson is a Master High-Performance Coach with over 2 decades of experience, helping ambitious businesswomen reclaim what success has quietly stolen—time, relationships, and peace. Through her exclusive white-glove coaching and transformative retreats, Rachel empowers women to redefine success, align with their core values, and create fulfilling lives they truly love.www.instagram.com/rachelclosson_https://www.linkedin.com/in/rachelclosson/
Website:  https://rachelclosson.com/
 

Why Google Business Profiles Are Essential for Visibility with Brien Gearin

Brien Gearin is a partner and podcast host at Millionaire University, an organization that seeks to mold the next generation of entrepreneurs. He is also the founder and CEO of Ricochet Digital Marketing, where he and his team serve Residential Service Providers across the country by building and maintaining marketing systems that lead to massive growth.
Website:  https://www.millionaireuniversity.com/
Facebook: https://www.facebook.com/MillionaireUniversityMU
Instagram:  https://www.instagram.com/millionaire_university_mu/
LinkedIn:  https://www.linkedin.com/company/97175862
Podcast:  https://www.youtube.com/@millionaireuniversity_mu
 
The Critical Role of Google Business Profiles
Michael and Brien dove into the game-changing impact of Google Business Profiles for businesses. They emphasized that these free profiles can dramatically boost online visibility and customer engagement. With Google shifting towards a "zero-click conversion" experience, optimizing these profiles is more crucial than ever. Brien pointed out that many businesses make the mistake of focusing solely on social media platforms like Facebook, Instagram, and TikTok while neglecting Google—where most customers search first. Michael reinforced the point, urging business owners to prioritize their Google presence as a foundational piece of their digital strategy.
Why Outsourcing Marketing is Key to Business Growth
Michael and Brien explored the vital role of marketing and brand reputation in scaling a business. They discussed how small business owners often struggle with marketing because it's outside their core expertise. Michael stressed that business leaders should focus on what they do best and delegate marketing to professionals who can drive better results. Brien agreed, drawing a comparison to other essential services—just as business owners don't handle their taxes or bookkeeping, marketing should be outsourced to experts. The key takeaway? Investing in professional marketing saves time, delivers more substantial outcomes, and ultimately fuels business growth.
Empowering Youth Through Mentorship and Entrepreneurship
Michael and Brien discussed the power of mentorship in shaping future entrepreneurs. Michael expressed his passion for guiding the next generation of business leaders, while Brien shared the backstory of Millionaire University, a venture he co-founded with Justin and Tara Williams. The university provides aspiring entrepreneurs with education and resources as an alternative to traditional college education. They also highlighted the impact of the Millionaire University Podcast, which shares real-world success stories, struggles, and actionable strategies to help young entrepreneurs carve their oaths.
Breaking Free from Victim Mentality in Entrepreneurship
Brien and Michael tackled a critical mindset shift for entrepreneurs—overcoming the victim mentality. Michael shared the inspiring story of his brother, who turned his passion for guitar pedals into a thriving business and financial success. They emphasized that resilience, adaptability, and a problem-solving mindset are the keys to winning in entrepreneurship. Brien also underscored how Millionaire University teaches these principles, helping entrepreneurs break free from limiting beliefs and take ownership of their success. 

Navigating the Communicational Complexities of Organizational Life with Professor Craig Mattson

Community Engagement and Overcoming Digital Overwhelm
In this episode of the Breakfast Leadership Show, Michael D. Levitt sits down with Craig to explore the power of community engagement in the workplace and how it impacts younger generations. Craig shares insights from his book Digital Overwhelm, which examines how people navigate technology-related challenges. They also discuss seasonal shifts in Grand Rapids, Michigan, and the importance of being prepared for unexpected weather changes.
Generational Needs and Workplace Flexibility
Michael and Craig dive into the evolving dynamics of the workplace, emphasizing generational differences, adaptability, and flexibility. In today’s ever-changing professional landscape, leaders must balance structure and certainty while meeting the diverse needs of employees. Craig underscores the importance of human decency, effective communication, and emotional intelligence to foster stronger workplace relationships. Michael highlights his leadership approach—listening to understand rather than just responding—to create an inclusive and productive work environment.
Effective Team Management and Digital Communication
Managing a high-performing team requires active listening and adaptability. Michael shares his experience implementing employee suggestions to boost team morale and reduce turnover. Craig explores the challenges of digital communication, noting that while it can feel intimate, it often lacks personal connection. They discuss strategies to enhance digital interactions, ensuring messages resonate effectively in virtual settings.
How Sales Teams Overcame Pandemic Challenges
Michael recounts a compelling case study of a multi-state insurance sales team struggling with client retention during the pandemic. His innovative solution? Encouraging them to practice Zoom calls with their grandkids to boost confidence in digital communication. The result? Increased client engagement and higher sales performance, proving that adapting to new technology can drive success.
Leveraging Digital Tools for Business Growth
Transitioning to digital platforms can be overwhelming but crucial for business success. Michael shares a real-world example of helping clients embrace technology for business expansion. Craig highlights the balance between digital efficiency and maintaining authentic human connections, reminding leaders that relationships remain key even in a tech-driven world.
Digital Flexibility vs. Minimalism: Finding the Right Balance
Craig discusses key themes from Digital Overwhelm, advocating for digital flexibility over strict minimalism. While reducing screen time can be beneficial, many professionals must engage with multiple platforms. The book provides strategies to navigate different communication modes effectively. Michael shares a relatable anecdote about restaurant apps and smartphone dependency, reinforcing the need for healthy digital boundaries.
Reframing Mindset for a Positive Work Ethic
A positive mindset can transform workplace dynamics. Michael and Craig explore how giving back in tough times fosters resilience and success. Craig shares a story of a client who shifted from a “how can I survive?” mindset to a “how can I give?”, resulting in long-term professional growth. Michael encourages listeners to embrace generosity, even without immediate recognition, as it cultivates strong habits and workplace satisfaction.
🎧 Listen Now and Subscribe!
📌 Don’t miss this insightful conversation on workplace engagement, digital adaptation, and leadership growth! Subscribe to the Breakfast Leadership Show on your favorite podcast platform.
🔗 Follow Michael D. Levitt for more leadership insights:🌐 Website: breakfastleadership.com📢 LinkedIn: Michael D. Levitt🐦 Twitter: @BfastLeadership
#WorkplaceCulture #DigitalOverwhelm #LeadershipDevelopment #CommunityEngagement #GenerationalWorkforce #SalesSuccess #BusinessGrowth #RemoteWork #DigitalMinimalism #Podcast
 
Craig Mattson is an organizational researcher and a professor of communication at Calvin University. He’s written several books and essays, often exploring the communicational complexities of organizational life. But he enjoys the natural world, hiking, running, and playing driveway pickleball when he's not writing, reading, or podcasting. Craig lives with his wife, Rhoda, in Grand Rapids, MI, and their four adult children live, study, and work across the Midwest.https://www.themodeswitch.com/. "I’d be grateful if people sign up for my free newsletter, making sense of work culture."And here’s a link to my book Digital Overwhelm, available wherever books are sold, as the saying goes: https://amzn.to/4hiwwJm